What is storefront stalking?

Storefront stalking is the method of checking out other sellers' storefronts, seeing what's selling, and then finding those items yourself online or in-store to resell at a profit. It's a great way to discover items that are already proven flips without having to guess what might work.

Step-by-Step Guide to Storefront Stalking

Here’s how you can start storefront stalking like a pro:

1. Find Popular Brands: Start with brands that are known to resell well, like Nike, Trader Joe’s, or Kirkland. These are reliable bets because they’re always 90% of the time sold by other resellers.

   
   

2. Check Out Seller Storefronts: Once you’ve got some brands in mind such as those, look at the storefronts of sellers who are already listing those products. This gives you a peek at what’s currently moving and at what price.

   
   

3. Focus on Reseller-Friendly Products: Not everything is worth reselling. Steer clear of items that are tied up with big retailers or brands that don’t like resellers. Instead, look for products that have a decent number of sellers but still leave room for a good profit.

   
   

4. Reverse Source: After spotting some good items, figure out where you can buy them at a price that lets you make a profit. This is the core of the strategy—finding products that sell well and can be sourced at a low cost.

   
   

5. Use Product Data: Tools like Keepa can help you check out a product’s sales rank, how often it sells, and how the price changes over time. This helps you make sure you’re picking items that will sell quickly and for a good price.

   
   

6. Find Suppliers: Once you’ve nailed down some profitable products, search on Google for places to buy them. Whether it’s online or in local stores, your goal is to find these products at prices that let you make a profit when you resell them.

What Makes a Good Storefront to Stalk?

The best storefronts to stalk are the ones with a mix of products and are not all into one specific category. Look for sellers with good amount of positive reviews and product. No more than 1,000 products typically. Be cautious of sellers with huge inventory of one brand—these guys are usually doing wholesale, which isn’t what you’re after.

Here’s what to watch for:

• Variety of Products: Sellers who offer a mix of different products tend to know what sells.

  
  

• Smaller Inventories: Sellers who post products irregularly and in smaller amounts are often smaller resellers, which can be good for finding products that they research throughly usually.

  
  

• No Amazon Competition: It’s a good sign if Amazon isn’t competing directly on their listings.

  
  

• Products Similar to Yours: Stick to sellers who are offering items like the ones you’re interested in. If you’re into selling Nike, for example, look for other Nike sellers.

Keeping Up with New Listings

To keep your product hunting fresh, you need to know what’s newly listed. A tool like Stealth Seller can help by showing you the newest products from a seller’s storefront. This saves you time and helps you find hot items before everyone else jumps on them.