SellerAmp is good. Here's the alternative.

SellerAmp is great at checking a product. Stealth Seller watches storefronts and brings you the product. Features, AI and October 2026 pricing compared.

William DelgadoSourcing
SellerAmp is good. Here's the alternative.

SellerAmp is good. I'm not going to tell you it isn't.

Over 100,000 sellers use it, by their own count. It's cheap. It works on your phone, in Chrome and on the web. If you sell on Amazon, there's a good chance it's open in a tab right now.

So why would anyone look for a SellerAmp alternative?

Because SellerAmp answers one question well. And it's not the hard question.

What SellerAmp does well

SellerAmp's tagline is three questions. Can I sell it? Does it sell? Is it profitable?

It answers all three fast. Here's what you get.

  • Profit calculator with ROI, taxes and max cost
  • Eligibility checks, so you know if you're gated before you buy
  • Buy box analysis, offers and stock counts
  • Sales and price charts
  • IP alerts, brand alerts and hazmat checks
  • Advanced search with 200+ criteria
  • AI image search that finds a product from a photo or your camera
  • A mobile app that scans barcodes, even offline in a store
  • 7 marketplaces, including the UK and Europe

Those last two matter. If you do retail arbitrage and walk store aisles, SellerAmp's phone app is great. We don't have a mobile app yet. I'm not going to pretend we do.

And it's cheap. Plans start at $19.95 a month with a 14 day free trial.

Where it stops

Here's the part nobody says out loud.

SellerAmp checks a product. You still have to find the product.

Every lead starts with you. You scroll a storefront. You dig through a seller's catalog. You open 40 tabs. Then SellerAmp tells you if tab 37 is any good.

SellerAmp does have storefront search. You can look through another seller's store. But you have to go look. Tomorrow you look again. And the day after that.

That's the job most of us hate. Not the math. The digging.

Stealth Seller brings you the listing

Both tools run the numbers on a listing. Only one brings you the listing.

You add the sellers you want to stalk. Stealth Seller watches their storefronts and pings you the moment they list something new. You don't scroll their whole catalog. You see what's new, which is what they just found. If you've never done this before, start with our guide to storefront stalking.

Then you run it through the calculator right there. Real fees, profit, ROI and max cost. The same questions SellerAmp answers, on the same screen as the lead.

Here's what else you get.

  • Track up to 50 sellers on Basic, 200 on Mini Ultra, 600 on Ultra
  • A feed of new listings only
  • FBA profit calculator on every Amazon page, with eligibility, offers, buy box analysis, eBay sales and the Keepa graph
  • AI search that finds where to buy the product, with a screenshot and live price
  • Smart filters in plain English, like "under $20, 500 sales a month"
  • Folders with a live buy box, so saved leads don't go stale
  • Retail stock checker for US stores, with a store map, on Mini Ultra and Ultra
  • Works in Chrome, Arc, Dia and Brave

Both have AI. It points opposite ways.

Everybody says AI now. So here's exactly what each one does.

SellerAmp's AI starts with a product in your hand. You snap a photo or point your camera, and it finds the Amazon listing. Great in a store aisle. It answers one question. What is this on Amazon?

Stealth Seller's AI starts on Amazon. You're looking at a listing, and the AI googles that product across Walmart, Target, HEB and the rest. The best matches come back with a screenshot and a live price. It answers the other question. Where can I buy this for less?

One tells you what you're holding. The other tells you where to go get it.

If you source online, the second one is the one that makes you money.

What sellers say

Stealth Seller has 5.0 stars from 12 ratings on the Chrome Web Store. A few of them.

"I've been running my Amazon business for a couple of years now and I've tried a handful of different sourcing softwares but nothing compares to Stealth Seller." Katie Kleinkopf

"Your strongest competitors are using/going to be using this powerful tool. Get it or get left behind." Craig

"All my sourcing is done with Stealth Seller, my entire team uses it." Kiwi

SellerAmp vs Stealth Seller pricing

PlanWhat you getPrice
SellerAmp Getting Started1,000 product lookups a month$19.95/mo
SellerAmp Getting SeriousUnlimited lookups, 5 profiles$29.95/mo
SellerAmp Going ProUnlimited users, team analytics$49.95/mo
Stealth Seller Basic50 sellers tracked, calculator, folders$38/mo
Stealth Seller Mini Ultra200 sellers tracked, US stock checker$98/mo
Stealth Seller Ultra600 sellers tracked, priority support$298/mo

SellerAmp has a 14 day free trial. Stealth Seller has 3 days free. Both give you 2 months free if you pay yearly. Prices are from each tool's site on October 18, 2026.

Yes, SellerAmp is cheaper. But you're not comparing the same thing. One is a calculator. The other is a calculator plus 50 storefronts being watched for you.

If digging takes you an hour a day, that's 30 hours a month. Basic is $38.

Who should stay on SellerAmp

  • You mostly scan products in stores
  • You sell in the UK or Europe
  • You want the cheapest tool that checks a product
  • You're brand new. Learn the basics first, then come back.

Who should switch

  • You already source online and know what a good lead looks like
  • You stalk storefronts by hand today
  • You have VAs or a team digging for leads
  • You want the leads to come to you

Or run both

Nothing says you have to pick one. Keep SellerAmp for the store aisle. Let Stealth Seller find the leads. Every other tool worth paying for, with prices, is in our Amazon arbitrage software guide.

Try it free for 3 days. Add 10 sellers you already watch. See what they list this week.

Start your free trial

Join 1,000+ resellers who know what to pay.

Start with AI search, a tracked seller or any Amazon listing. Check fees, ROI, max cost and stock before you buy.